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Home Google AdWords Fundamentals

Google AdWords Fundamentals Exam Practice Questions (P. 5)

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Question #41
In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network,
AdWords system converts the CPC ad's bid to:
  1. A
    A CPM
  2. B
    A CPM conversion
  3. C
    An effective CPM conversion
  4. D
    An effective CPM

Correct Answer:
D

Question #42
The main goal of automatic cost-per-click (CPC) bidding is to:
  1. A
    Generate as many conversions as possible within an advertisers' target budget.
  2. B
    Generate as many clicks as possible within an advertiser's target budget.
  3. C
    Achieve the target average CPC specified by the advertiser.
  4. D
    Achieve the target ad position specified by the advertiser.

Correct Answer:
B

Question #43
The maximum cost-per-click (CPC) bid is the:
  1. A
    Amount an advertiser must pay to outbid competitors
  2. B
    Amount an advertiser is required to pay to achieve top ad position
  3. C
    Actual amount an advertiser pays for each click on an ad
  4. D
    Most an advertiser is willing to pay for each click on an ad

Correct Answer:
D
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6326

Question #44
Which formula represents how Ad Rank is determined on Google search?
  1. A
    Popularity of the website being advertised.
  2. B
    Historic average position of each ad.
  3. C
    Maximum cost-per-click (CPC) multiplied by Quality Score.
  4. D
    How much an advertiser is willing to spend each day.

Correct Answer:
C
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6300

Question #45
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
  1. A
    The bids of the next closest competitor
  2. B
    The profit derived from a paid click
  3. C
    The cost of the bid
  4. D
    The quality Score of the keyword

Correct Answer:
D

Question #46
An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?
  1. A
    Automatic cost-per-click (CPC)
  2. B
    Manual cost-per-click (CPC)
  3. C
    Cost-per-thousand impressions (CPM)
  4. D
    Cost-per-accusation (CPA)

Correct Answer:
A

Question #47
One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:
  1. A
    The AdWords system does not use the keyword or ad group maximum CPC.
  2. B
    The AdWords system does not bid more than the advertiser has determined the click is worth.
  3. C
    An ad achieves the highest Ad Rank possible given the campaign budget.
  4. D
    The campaign budget is not exceeded.

Correct Answer:
B

Question #48
One reason an Active, Eligible keyword may not receive many impressions is because the keyword:
  1. A
    Has a maximum cost-per-click (CPC) bid below the first page bid estimate.
  2. B
    Is set to phrase match.
  3. C
    Is set to broad match.
  4. D
    Has its own destination URL that overrides what is set for the ad group.

Correct Answer:
A

Question #49
Quality Score is calculated as a measure of:
  1. A
    Relevance to a user's search.
  2. B
    Frequency of a queried keyword.
  3. C
    Proper grammar in an ad text.
  4. D
    Maximum cost-per-click (CPC) bid.

Correct Answer:
A

Question #50
If an advertiser improves the Quality Score of a keyword, this keyword may:
  1. A
    Be more likely to appear in bold when displayed in an ad
  2. B
    Automatically reset its match type to Broad
  3. C
    Earn the ad a higher average position
  4. D
    Receive fewer impressions on the Search Network

Correct Answer:
C

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