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Home Google AdWords Fundamentals

Google AdWords Fundamentals Exam Practice Questions (P. 2)

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Question #11
Grouping similar keywords together in an ad group will:
  1. A
    Keep an advertiser's average cost-per-click (CPC) within a narrow range
  2. B
    Allow an advertiser to create ads relevant to those keywords
  3. C
    Ensure that the ads and keywords in that ad group are approved.
  4. D
    Allow an advertiser to use only broad match keywords.

Correct Answer:
B

Question #12
An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?
  1. A
    [Square brackets]
  2. B
    "Quotation marks"
  3. C
    (parentheses)
  4. D
    Commas,

Correct Answer:
A

Question #13
An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:
  1. A
    Appear in another campaign within the account.
  2. B
    Have low maximum cost-per click (CPC) bids.
  3. C
    Appears in a user's search query.
  4. D
    Also appear in the add text.

Correct Answer:
C

Question #14
In order to contextually target ads to pages on the Google Display Network, the AdWords system evaluates:
  1. A
    campaigns and ad groups
  2. B
    keyword independently from others
  3. C
    placements selected by the advertiser
  4. D
    keyword themes of ad groups

Correct Answer:
D

Question #15
What should an advertiser use to organize ad groups?
  1. A
    Common themes
  2. B
    Maximum cost-per-click (CPC)
  3. C
    Number of words per keyword
  4. D
    Location targeting

Correct Answer:
A

Question #16
Which are the required components of an ad group running on the Search Network?
  1. A
    Default bid, position preference, placements
  2. B
    Placements, keywords, network targeting
  3. C
    Text ad, keywords, default bid
  4. D
    Frequency capping, daily budget, ad scheduling

Correct Answer:
B

Question #17
An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the issue?
  1. A
    Use the Analyze Competition section of the Opportunities Tab.
  2. B
    Hover over the speech bubble next to the keyword.
  3. C
    Use the Traffic Estimator to get estimated impression statistics.
  4. D
    Raise the keyword's maximum cost-per-click (CPC) bid

Correct Answer:
B

Question #18
It is beneficial to create multiple ad groups in order to:
  1. A
    Break up keywords and ads into related themes.
  2. B
    Set different budgets for each ad group.
  3. C
    Pause specific keywords if they're not performing well.
  4. D
    Opt specific ad groups into various Google networks.

Correct Answer:
A

Question #19
Which can be controlled at the ad-group level of an AdWords account?
  1. A
    Daily budget
  2. B
    Geographic targeting
  3. C
    Placements
  4. D
    End dates

Correct Answer:
C

Question #20
The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.
  1. A
    Every other day.
  2. B
    Throughout the day.
  3. C
    Until the ad with the better conversion rate starts to show more frequently.
  4. D
    Until the ad with the better click through rate (CTR) starts to show more frequently.

Correct Answer:
C
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=112876

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