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Google AdWords Fundamentals Exam Practice Questions (P. 4)

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Question #31
Which formula does Google use to rank keyword-targeted ads on Google search?
  1. A
    (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  2. B
    Maximum cost-per-click (CPC) bid only
  3. C
    Maximum cost-per-click (CPC) bid x Quality Score
  4. D
    (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

Correct Answer:
C

Question #32
How often does the AdWords system run an auction to decide which ads to show on the Google search page?
  1. A
    Once every two hours for a given keyword.
  2. B
    Once every 24 hours for a given keyword.
  3. C
    Every time a user enters a search query.
  4. D
    Every time a new advertiser adds a keyword to an account.

Correct Answer:
C

Question #33
What is a benefit of online advertising with Google AdWords?
  1. A
    Advertisers can pay to place their websites in the natural search results
  2. B
    Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  3. C
    Ads are displayed to users who are searching for a particular product or service
  4. D
    Ads can include up to 50 characters for the first three lines of ad text

Correct Answer:
C

Question #34
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
  1. A
    Determine if campaigns are meeting overall marketing and conversion goals.
  2. B
    Compare campaign performance to that of individual competitors.
  3. C
    Create duplicate ad groups with identical keywords and different ad variations.
  4. D
    Create additional AdWords accounts for low-performing keywords.

Correct Answer:
A

Question #35
The main benefit of location targeting is that advertisers can
  1. A
    Choose to only target websites based in a specific region or territory.
  2. B
    Choose to target a specific Google domain.
  3. C
    Target any combination of countries, territories, and regions.
  4. D
    Adjust campaign targeting options regardless of their physical location.

Correct Answer:
C
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317

Question #36
Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?
  1. A
    Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  2. B
    Increase the daily budget for the campaign in which the keyword is located.
  3. C
    Delete the keyword and add the keyword to the campaign again.
  4. D
    Repeat the keyword as many times as possible in the ad text.

Correct Answer:
A

Question #37
An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-
Speaking users, which targeting option should be refined?
  1. A
    Language targeting
  2. B
    Ad scheduling
  3. C
    Regional targeting
  4. D
    Demographic targeting

Correct Answer:
A

Question #38
"Automatic placements" on the Networks tab displays:
  1. A
    Ad variations, such as text ads, image ads, video ads, and Google Places ads.
  2. B
    A complete listing of existing destination URLs.
  3. C
    Search queries that triggered the ads.
  4. D
    Performance on websites throughout the Google Display Network.

Correct Answer:
D

Question #39
Which is the highest level of account access available in AdWords?
  1. A
    Email-only
  2. B
    Executive
  3. C
    Administrative
  4. D
    Read-only

Correct Answer:
C
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

Question #40
A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?
  1. A
    Standard
  2. B
    Email-only
  3. C
    Read-only
  4. D
    Account Management

Correct Answer:
C
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

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