Google AdWords Fundamentals Exam Practice Questions (P. 3)
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Question #21
An advertiser who decides to edit the location targeting of an ad can do this at the:
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Question #22
To determine which ad language to target to a user, the AdWords system refers to that user's?
- AGoogle interface language setting
- BInternet Protocol (IP) address
- COperating system language
- DHome country's language
Correct Answer:
A
A
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Question #23
A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
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Question #24
Which is a factor that Google uses to target ads to users based on physical location?
- ALanguage preferences
- BTelephone number
- COperating system
- DInternet Protocol (IP) address
Correct Answer:
D
D
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Question #25
Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?
- AAd preview tool
- BLanding page optimize
- CAdWords Editor
- DSearch-based keyword tool
Correct Answer:
A
A
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Question #26
Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:
- AOne of the keywords in the campaign is the name of that country.
- BThe language preferences of the user assume a location.
- CThe Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
- DThe search query included the name of the city.
Correct Answer:
C
C
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Question #27
Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:
- ARussian speakers in the Czech Republic.
- BEnglish speakers in the United States.
- CRussian speakers in the Germany
- DEnglish speakers in Russia
Correct Answer:
D
D
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Question #28
Which best describes contextual targeting?
- AThemes of selected placements determine related websites where ads will appear.
- BThemes of keywords are matched to relevant content on websites where ads will appear.
- CAds are targeted only to websites related to specific businesses.
- DAds are targeted to groups of websites based on their site categories.
Correct Answer:
B
B
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Question #29
Which is a benefit of search advertising with Google AdWords?
- AAbility to pay for specific placement in top ad positions
- BAbility to view competitors' bids for keywords
- CBetter position in natural search results
- DExtended reach to search partners
Correct Answer:
C
C
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Question #30
A "first page bid estimate" is based on the keyword's Quality Score and the:
- ACurrent search trends.
- BPast average click through rate (CTR).
- CPast average first page bid estimate.
- DCurrent advertiser competition.
Correct Answer:
D
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=105665
D
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=105665
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