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Home Google AdWords Fundamentals

Google AdWords Fundamentals Exam Practice Questions (P. 1)

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Question #1
Changing the match type of a group of keywords from broad to exact match will likely:
  1. A
    decrease impressions
  2. B
    increase impressions
  3. C
    increase Quality Score
  4. D
    decrease Quality Score

Correct Answer:
A

Question #2
Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?
  1. A
    Wedding designer dress
  2. B
    Cheap wedding dress
  3. C
    Dress for wedding
  4. D
    Cheap wedding

Correct Answer:
A

Question #3
The Keyword Tool is used to:
  1. A
    Find duplicate keywords in ad campaigns.
  2. B
    Determine if ads are showing for particular searches.
  3. C
    Determine exact competitor bids on keywords.
  4. D
    Find new keywords for ad campaigns.

Correct Answer:
D

Question #4
A keyword with a very low click through rate (CTR) will usually receive:
  1. A
    Impressions only on the Google Search Network.
  2. B
    A low average cost-per-click (CPC) on Google search.
  3. C
    More impressions on the Google Display Network.
  4. D
    A low Quality Score on the Google Search Network.

Correct Answer:
B

Question #5
Negative keywords can help advertisers target their ads to potential customers and increase:
  1. A
    Their campaigns' daily budget recommendations.
  2. B
    The click through rate (CTR) of their ads.
  3. C
    The amount of impressions served.
  4. D
    Number of relevant Display Network placements.

Correct Answer:
B

Question #6
[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:
  1. A
    Download a campaign level report from the Campaigns tab.
  2. B
    Click on the speech bubble icon next to that keyword.
  3. C
    Click on the "See search terms" button next to that keyword.
  4. D
    Click keyword into the Traffic Estimator tool.

Correct Answer:
B

Question #7
AdWords advertising policies are designed to:
  1. A
    Increase costs for small business advertisers.
  2. B
    Maintain the Quality Score of all advertisers.
  3. C
    Ensure users see ads that are relevant to a given search query.
  4. D
    Ensure advertisers only show ads for online retail businesses.

Correct Answer:
C

Question #8
Phrase match triggers an ad to appear when a search query:
  1. A
    Precisely matches a synonym of the keyword
  2. B
    Includes words that are related to the keyword.
  3. C
    Includes the keyword in its exact sequence.
  4. D
    Precisely matches the translation of the keyword.

Correct Answer:
A

Question #9
If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for:
  1. A
    Cheap motels
  2. B
    Cheap hotel deals
  3. C
    Inexpensive hotel
  4. D
    Cheap local hotel

Correct Answer:
B

Question #10
An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:
  1. A
    Contain words that are duplicated in a display campaign.
  2. B
    Generate many clicks and conversions.
  3. C
    Generate many impressions very few conversions.
  4. D
    Contain more than two words in the phrase.

Correct Answer:
C

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