A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
A
Create suppression lists for each communication type, and associate the suppression list on the send definition.
B
Create a Boolean field for each communication type in the data extension and update the Profile Center.
C
Create publication lists for each communication type, and associate the publication list on the send definition.
D
Create separate data extensions for each communication type and customize the subscription page.
Show Answer