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Home Salesforce Certified Marketing Cloud Email Specialist

Salesforce Certified Marketing Cloud Email Specialist Exam Practice Questions (P. 2)

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Question #6
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
  1. A
    Use subscriber data to dynamically populate email content.
  2. B
    Send multiple emails a day to keep the brand top of mind.
  3. C
    Set cadence expectations up front with subscribers.
  4. D
    Send generic content to appeal to all audiences.

Correct Answer:
AC

Question #7
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
  1. A
    Sending multiple emails in one day
  2. B
    Personalized recommendations
  3. C
    Opting customers in automatically
  4. D
    Preventing customers from opting out

Correct Answer:
B

Question #8
Northern Trail Outfitters uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with `Main Banner Top` in their most recent newsletter.
Where should the marketer find this information?
  1. A
    Tracking Click Activity tab > Link View
  2. B
    Tracking Job Links tab > URL ID
  3. C
    Tracking Overview tab > Clicks
  4. D
    Tracking Click Activity tab > Email Overlay View

Correct Answer:
A

Question #9
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)
  1. A
    Subscribers who click on a specific link
  2. B
    Performance data on the Overview tab
  3. C
    Number of clicks from mobile devices
  4. D
    Images showing how the email rendered on different devices

Correct Answer:
BD

Question #10
Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?
  1. A
    Create a template and lock content in the template.
  2. B
    Create dynamic content with a SQL Query activity.
  3. C
    Create multiple versions of the email for loyalty and non-loyalty members.
  4. D
    Create a template-based email using dynamic content.

Correct Answer:
D

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