Salesforce Certified Marketing Cloud Consultant Exam Practice Questions (P. 4)
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Question #16
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? (Choose two.)
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? (Choose two.)
- AFilter data
- BUpgrade the MC account to ConnectedApp
- CTurn off link details tracking
- DTurn off Individual Levels Tracking
Correct Answer:
BD
BD
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Question #17
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to
Sales Cloud.
What approaches should the consultant recommend? (Choose two.)
Sales Cloud.
What approaches should the consultant recommend? (Choose two.)
- AUse SQL Query Activities to create a Sendable Synchronized Data Extension.
- BUse Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
- CUse SQL Query Activities to output a Sendable Salesforce Data Extension.
- DUse Data Filters to segment data to output a Sendable Data Extension.
Correct Answer:
BC
BC
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Question #18
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account.
What functionality should be used to retrieve the necessary data?
What functionality should be used to retrieve the necessary data?
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Question #19
A customer needs to import data from an SFTP site. The customer wants to:
✑ Segment the contents of the file and then send emails.
✑ Transfer the file to the SFTP site at various times daily.
✑ Send to data extensions.
Which workflow should meet these requirements?
✑ Segment the contents of the file and then send emails.
✑ Transfer the file to the SFTP site at various times daily.
✑ Send to data extensions.
Which workflow should meet these requirements?
- ATriggered Automation: Import File > Group Refresh > Send Email(s)
- BScheduled Automation: Import File > SQL Query(s) > Send Email(s)
- CTriggered Automation: Import File > SQL Query(s) > Send Email(s)
- DScheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
Correct Answer:
C
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
C
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
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Question #20
A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration.
✑ New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account.
✑ The journey should send activation reminder emails 24 hours and 48 hours after creating an account.
Which sequence of activities should be used for the customer's journey?
✑ New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account.
✑ The journey should send activation reminder emails 24 hours and 48 hours after creating an account.
Which sequence of activities should be used for the customer's journey?
- A24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- B24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- CDecision Split >24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- DDecision Split >24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Correct Answer:
A
A
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