Salesforce Certified Marketing Cloud Consultant Exam Practice Questions (P. 3)
- Full Access (252 questions)
- Six months of Premium Access
- Access to one million comments
- Seamless ChatGPT Integration
- Ability to download PDF files
- Anki Flashcard files for revision
- No Captcha & No AdSense
- Advanced Exam Configuration
Question #11
Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- ACampaign Email Tracking Report
- BAccount Send Summary ReportMost Voted
- CEmail Send Report
- DEmail Performance Over Time Report
Correct Answer:
A
A
send
light_mode
delete
Question #12
Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- AAn automation that queries the Complaint data view.
- BAn automation that queries the Unsubscribe data view.
- CAn automation that generates the Spam Complaints Over Time Report.
- DAn automation that generates the Unsubscribe Event Extract.
Correct Answer:
A
A
send
light_mode
delete
Question #13
A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
- AHow will Marketing Cloud and the database synchronize?Most Voted
- BWhat will be used as Subscriber Key?Most Voted
- CWill the company need a custom preference center?
- DWhat publication lists will be used?
- EWill new users have a "Customer ID"?Most Voted
Correct Answer:
ACD
No Need to worry about Subscriber key and Email ID.
ACD
No Need to worry about Subscriber key and Email ID.
send
light_mode
delete
Question #14
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- ASupplemental data for an interaction in Journey Builder.
- BOne-to-Many Relationship to the Contact Record.
- CData for both Email and MobileConnect sends.
- DDatabase of record other than All Subscribers.
Correct Answer:
D
D
send
light_mode
delete
Question #15
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints.
There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?
There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?
- AA user-initiated message to send an email to customers who made a purchase daily.
- BA triggered message to send an email as soon as a customer completes a purchase.
- CA scheduled automation to send emails to customers who made a purchase daily.
- DA triggered automation to send emails to customers who have made a purchase.
Correct Answer:
B
Transactional message (Order confirmation) requires triggered message.
B
Transactional message (Order confirmation) requires triggered message.
send
light_mode
delete
All Pages