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Home Salesforce Certified Marketing Cloud Consultant

Salesforce Certified Marketing Cloud Consultant Exam Practice Questions (P. 2)

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Question #6
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
  1. A
    Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
  2. B
    Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
  3. C
    Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
  4. D
    Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email

Correct Answer:
C
First Query and then data extract. Since Time is fixed so Scheduled Automation.

Question #7
ABC Company has to import a file that will be different every time.
What method should be used?
  1. A
    Add Only
  2. B
    Update Only
  3. C
    Overwrite
  4. D
    Add/Update

Correct Answer:
C
In overwrite everything is changed. Removed and then added.

Question #8
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
  1. A
    A user-initiated message to send an email to customers who made a purchase daily.
  2. B
    Triggered Import - user initiated send (not scheduled).
  3. C
    A scheduled automation to send emails to customers who made a purchase daily.

Correct Answer:
B
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.

Question #9
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
  1. A
    Create and send an apology email which includes a discount for a future purchase to all customers.
  2. B
    Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  3. C
    Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
  4. D
    Create a user-initiated message to logged-in customers to send once the website is restored .

Correct Answer:
C
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

Question #10
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?
  1. A
    Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.
  2. B
    Create data validation rules for the integrated user in Sales Cloud.
  3. C
    Create a Salesforce Data Extension for the user to select during a Send Flow.
  4. D
    Add custom VisualForce Page to the page layouts in Marketing Cloud.

Correct Answer:
C

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