Salesforce Certified Marketing Cloud Consultant Exam Practice Questions (P. 1)

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
✑ Data for the campaign will be in two data extensions: Customer and New Accounts.
✑ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
✑ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?

ABC Company wants to automate the sending of shipping notices and a customer survey.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A.

B.

C.

D.

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
✑ Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
✑ Contact records will be augmented by relational data tables via Contact Builder.
✑ Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)

Why would a contact fail to enter a Journey Builder interaction? (Choose three.)