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Google mobile-advertising Exam Practice Questions (P. 5)

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Question #21
Viewable impressions:
  1. A
    Allow you to only pay for video ads that are viewed within an hour
  2. B
    Allow you to only pay for those ads that are actually viewed
  3. C
    Allow you to pay for ads that are viewed and also converted
  4. D
    Allow you to pay for ads when they are displayed in a viewable position

Correct Answer:
D
With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network.
Read more here: https://support.google.com/adwords/answer/2630842?hl=en

Question #22
Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
  1. A
    To have a single SDK to add to your app instead of one from each ad network
  2. B
    To receive reporting on basic usage analytics
  3. C
    To have more control when communicating with each ad network
  4. D
    To see which of an app’s new users came from recent advertising clicks or views

Correct Answer:
D
Many app advertisers use 20 or more different ad networks to acquire or engage users. Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers dont want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance.
Read more here: https://support.google.com/partners/answer/6209182?hl=en

Question #23
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
  1. A
    Enable Active View reporting
  2. B
    Create a Display Network campaign targeted to mobile apps
  3. C
    Go to "Campaign Exclusions" from the Display Network tab
  4. D
    Create a placement inclusion for mobile apps

Correct Answer:
D
If you want to target particular categories, expand the app stores under "Mobile app categories" by clicking + , then choose the categories you want by clicking next to each one. These categories match the category names in each store.
Read more here: https://support.google.com/adwords/answer/1722057?hl=en

Question #24
An advertiser would NOT use AdWords’ mobile offering to:
  1. A
    Engage with users who have already downloaded their app
  2. B
    Track conversions once a user downloads their app
  3. C
    Build a mobile-optimized website
  4. D
    Advertise their app

Correct Answer:
C

Question #25
A ______ specifies a location in an app that corresponds to the content you’d like to show.
  1. A
    location link
  2. B
    location extension
  3. C
    deep link
  4. D
    remarketing link

Correct Answer:
C
For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app.
Read more here: https://support.google.com/adwords/answer/6046977?hl=en

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