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Home Google mobile-advertising

Google mobile-advertising Exam Practice Questions (P. 4)

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Question #16
Where can app ads run?
  1. A
    Only on Admob
  2. B
    Only on the Google Play store
  3. C
    Within other apps, also known as in-app
  4. D
    Across Display, Search, and YouTube

Correct Answer:
D
You can create campaigns to drive app downloads or increase app engagement on the following networks:
Search Network: Google search on mobile, the Google app, and Google Play search
Display Network: Googles network of publisher websites on mobile and mobile apps
YouTube: The YouTube app on mobile devices.

Question #17
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
  1. A
    True
  2. B
    False

Correct Answer:
A

Question #18
App remarketing allows you to target people who:
  1. A
    Have used your app before
  2. B
    Have searched for apps
  3. C
    Have searched for your app similar to yours
  4. D
    Have never used your app before

Correct Answer:
A
App remarketing lets you target people whove used your app. Some uses for app remarketing include:
Showing app engagement ads announcing a new feature to people currently using your app
Reminding people who downloaded your app, but havent been using it recently
Encouraging people to upgrade to the latest version of your app
Read more here: https://support.google.com/partners/answer/6209136?hl=en

Question #19
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
  1. A
    The AdWords mobile site and YouTube app
  2. B
    The YouTube mobile site and the YouTube app
  3. C
    Video Search on Google The
  4. D
    YouTube mobile site and Google Play App

Correct Answer:
B
When you want to build awareness, you want to make sure that your brand is in a prominent location for all to see. With YouTube mastheads you can get 100% share of voice, not just on the desktop YouTube website, but across screens with the YouTube mobile site and the YouTube app.
Read more here: https://support.google.com/partners/answer/6208431?hl=en-GB

Question #20
An advertiser with stores throughout the country could use Location Extension Targeting to:
  1. A
    Target users in the same way across all of their locations
  2. B
    Decrease bids by 50% for users who are within 10 miles of their stores
  3. C
    Target users who are within 20 miles of one particular city in the country
  4. D
    Target users who are within 10 miles of one particular city in the country

Correct Answer:
A
Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business.
Read more here: https://support.google.com/adwords/answer/2404182?hl=en

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