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Google mobile-advertising Exam Practice Questions (P. 3)

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Question #11
________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
  1. A
    Keyword planner
  2. B
    Sitelinks
  3. C
    App extensions
  4. D
    Conversion tracking

Correct Answer:
D
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that youve defined as valuable, these customer actions are called conversions.
Read more here: https://support.google.com/adwords/answer/1722054?hl=en

Question #12
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
  1. A
    half-an-hour
  2. B
    two hours
  3. C
    one hour

Correct Answer:
C

Question #13
Which of the following is NOT true about an app URL scheme?
  1. A
    The scheme is a part of the link that identifies which app to open
  2. B
    Schemes are automatically set up when you create your app
  3. C
    Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
  4. D
    You can use "http" or a custom scheme that can start with the app or website name

Correct Answer:
B
Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.
Read more here: https://support.google.com/partners/answer/6046977?hl=en

Question #14
Which is a benefit of using server-to-server app conversion tracking over an SDK?
  1. A
    If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  2. B
    Server-to-server connections are easier to set up than code-less conversion tracking
  3. C
    Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  4. D
    Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

Correct Answer:
A
Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app.
Read more here: https://support.google.com/partners/answer/6209179?hl=en

Question #15
What is the most common way for advertisers to monetize their app?
  1. A
    Ad buys Driving traffic to their mobile website to complete purchase
  2. B
    In-app purchases
  3. C
    Charging for app downloads from the Apple iTunes or Google Play store

Correct Answer:
B

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