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Home Google mobile-advertising

Google mobile-advertising Exam Practice Questions (P. 1)

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Question #1
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.
  1. A
    the Android mobile app and m.youtube.com
  2. B
    both the iOS and Android mobile apps
  3. C
    the Android native mobile app, the iOS app, and m.youtube.com
  4. D
    reserve in-stream ads

Correct Answer:
C
The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home page of all YouTube mobile and tablet properties, including the Android native mobile app, the iOS app, and m.youtube.com for smartphones and tablets.
Read more here: https://support.google.com/partners/answer/6209157?hl=en

Question #2
To find the right mobile bid, you would calculate:
  1. A
    mobile conversion rate / desktop conversion rate) x 100
  2. B
    (desktop conversion rate/ mobile conversion rate) – 1
  3. C
    (mobile conversion rate / desktop conversion rate) + 1
  4. D
    (mobile conversion rate / desktop conversion rate) – 1

Correct Answer:
D
Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1
Read more here: https://support.google.com/partners/answer/6209121?hl=en

Question #3
If your campaign is running on the Display Network, your ads:
  1. A
    Are not eligible to show in mobile apps
  2. B
    Will only show on mobile apps that you select
  3. C
    Are automatically eligible to show in mobile apps
  4. D
    Are only eligible to show in specific mobile apps

Correct Answer:
C

Question #4
Select the one way NOT to track app conversions.
  1. A
    Using an app analytics provider for your AdWords campaigns
  2. B
    Integrate the Google SDK in your app
  3. C
    Add a Javascript snippet to your website
  4. D
    Using Codeless Android Install tracking

Correct Answer:
C

Question #5
The Mobile App Analytics Behavior reports give you data about:
  1. A
    The detailed ways users of your app interact with other users of your app
  2. B
    The detailed ways users interact with your app
  3. C
    How many people have downloaded your app through a referral from a friend
  4. D
    In-app user satisfaction ratings

Correct Answer:
B
For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.
Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.
Read more here: https://support.google.com/partners/answer/6209182?hl=en&ref_topic=6208366

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