Melanie works in the sales department at XYZ Company. She decides that her companys marketing team has done a poor job representing the companys brand.
Without direction or permission, she starts her own social networking account to help. This accounts name is called XYZ Professional. To customize her page, she uses company logos and verbiage from the company Web site. She then begins communicating with customers and individuals interested in XYZ via this service. Which of the following would be the most appropriate response to Melanies actions by the company?
A
Providing a link to Melanie’s page from the company’s official social networking account
B
Sending Melanie a request from the companys Human Resources department to stop using company logos, yet allowing her to continue using this social networking account
C
Adding references to Melanie’s social networking page in the company’s internal newsletter
D
Terminating Melanie’s employment for copyright and trademark violation, with a cease-and-desist letter asking for control of the account
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