Gwen works for a small company where she has been asked to find a cost-effective option for providing comprehensive customer service. The finance, technical support, sales and customer service departments all need to share information about their customers. Gwen is considering adoption of a customer relationship management (CRM) application. Which of the following would be the most cost-effective solution?
A
She can purchase a new server, then create and maintain the CRM in-house.
B
She can outsource all customer service so the company can focus on product development.
C
She can contract with a cloud service provider to host the CRM that her company’s employees can access.
D
She can hire a programmer to develop and maintain the CRM specific to her company’s needs, then have a service provider host the application.
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