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Google shopping-advertising Exam Practice Questions (P. 4)

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Question #16
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
  1. A
    Add negative keywords to the product group
  2. B
    Add a promotional message to his ads
  3. C
    Increase the campaign’s daily budget
  4. D
    Increase bids on products groups

Correct Answer:
D

Question #17
Shopping campaigns use:
  1. A
    Ads promoting local and nearby services
  2. B
    A combination of text ads and Product Listing Ads formats
  3. C
    Product Listing Ads created from product data in Google Merchant Center
  4. D
    Keyword-targeted rich media ads

Correct Answer:
C

Question #18
Campaign priority should be used when:
  1. A
    You have multiple sales to promote within the same campaign
  2. B
    You have multiple campaigns advertising the same products
  3. C
    You want to lower the bid for a product group
  4. D
    You want to separate your inventory by brand

Correct Answer:
B
Campaign priority is useful when youre advertising the same product, for the same country, in multiple Shopping campaigns.
Read more here: https://support.google.com/adwords/answer/6275296?hl=en

Question #19
What’s the best way to indicate in a feed that a product is on sale for a limited time?
  1. A
    Update the description of that specific item
  2. B
    Include "SALE" in the title of the item
  3. C
    Upload the same item twice, once with a lower price
  4. D
    Use the ‘sale price’ attribute

Correct Answer:
D

Question #20
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
  1. A
    Combine reporting on all data feeds across domains
  2. B
    Share products between accounts
  3. C
    Manage multiple domains with a single sign in
  4. D
    Access multiple AdWords accounts

Correct Answer:
C

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