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Google shopping-advertising Exam Practice Questions (P. 3)

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Question #11
How should Chris estimate how a different bid amount would impact his shop’s online traffic?
  1. A
    Check the "Diagnostics" tab in Google Merchant Center
  2. B
    Use the Bid Simulator tool
  3. C
    Review the benchmark cost per click (CPC) information in AdWords
  4. D
    Download campaign performance data

Correct Answer:
B
Want to increase or decrease your bids for your Shopping campaign, but not sure how it would affect your performance? The Bid Simulator can help bring clarity to how different product group bids could affect your traffic by estimating what your advertising results couldve been over the previous seven days, if youd set different bids.
Read more here: https://support.google.com/adwords/answer/6239130?hl=en

Question #12
You should use multiple ad groups when you want to:
  1. A
    Set a different priority on bidding within the same Shopping campaign
  2. B
    Use a different bid modifier for products in the same Shopping campaign
  3. C
    Link products from a different Merchant Center account
  4. D
    Target a different country within the same Shopping campaign

Correct Answer:
A

Question #13
Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
  1. A
    The availability for the products are listed as ‘out of stock’
  2. B
    A ‘sale price’ attribute is blank
  3. C
    The delivery rates for the products were updated to £0.00
  4. D
    The landing page price is different from the feed price

Correct Answer:
D

Question #14
How can Helen provide free delivery for a small group of promotional products?
  1. A
    Set the default delivery for all products to a flat rate of £0.00
  2. B
    Add "Free delivery" to the Shopping campaign promotional text
  3. C
    Remove all delivery options from the Google Merchant Center account
  4. D
    Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

Correct Answer:
D

Question #15
Vivian owns an art supply shop and traffic for her "painting" product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
  1. A
    Subdivide the product group and move budget allocation to the best performing products
  2. B
    Add promotional text that says "Best selling" to the ad group
  3. C
    Increase the maximum cost-per-click (max. CPC) bid for all products
  4. D
    Update the inventory by removing certain products

Correct Answer:
A

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