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Google display-advertising Exam Practice Questions (P. 3)

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Question #11
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
  1. A
    Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
  2. B
    Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  3. C
    Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  4. D
    Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the

Correct Answer:
B

Question #12
Consider the image shown below:

What will happen if you click on the "history of soccer" link in the image?
  1. A
    You'll be taken to the first page with the keyword "history of soccer" in the Google search results.
  2. B
    Another line will branch out from "soccer" with related links to the "history of soccer" link.
  3. C
    The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
  4. D
    Google AdWords will display ads related to the "history of soccer" for this keyword.

Correct Answer:
C

Question #13
In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content
  1. A
    Cost-per-acquisition bidding
  2. B
    Cost-per-month bidding
  3. C
    Cost-per-click bidding
  4. D
    Cost-per-thousand bidding

Correct Answer:
B

Question #14
Which of the following is a Google property where display ads are eligible to appear?
  1. A
    MSN
  2. B
    YouTube
  3. C
    Wonder wheel
  4. D
    Yahoo

Correct Answer:
B

Question #15
Which of the following is one of the reserved media placements available on YouTube?
  1. A
    Play rate
  2. B
    Partner Watch Pages
  3. C
    Display ad builder
  4. D
    AdWords Auction

Correct Answer:
B

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