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Google display-advertising Exam Practice Questions (P. 2)

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Question #6
Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
  1. A
    If you want to be included in Google Content Network, you must use cost-per-click bidding.
  2. B
    If you are creating a display ad, you must use cost-per-click bidding.
  3. C
    If you want to include video overlays ads, you must use cost-per-click bidding.
  4. D
    If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Correct Answer:
D

Question #7
recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?
  1. A
    The contextual targeting allows the business owner to target specific languages.
  2. B
    The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
  3. C
    The contextual targeting allows the business owner to target specific demographics.
  4. D
    The contextual targeting allows the business owner to insert ads into a series of related We bsites.

Correct Answer:
B

Question #8
Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
  1. A
    Overlay video ad
  2. B
    In-stream video ad
  3. C
    Click-to-play video ad
  4. D
    Video placement ad

Correct Answer:
C

Question #9
Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
  1. A
    Use the Google Content Network for niche placements.
  2. B
    Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
  3. C
    Use Google AdWords for search marketing.
  4. D
    Use Google AdWords with hundreds of comic-book based keywords.

Correct Answer:
A

Question #10
You are managing a Google AdWords campaign for a company. You launch a new display conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
  1. A
    Increase bidding for successful sites.
  2. B
    Verify that your conversion code is set up correctly.
  3. C
    Evaluate performance of campaign regularly.
  4. D
    Check the ad creative and the landing page to make sure they are well matched.

Correct Answer:
BD

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