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Home Oracle 1z0-477

Oracle 1z0-477 Exam Practice Questions (P. 5)

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Question #21
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
  1. A
    You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
  2. B
    You can only modify profile lists used for mobile campaigns through Connect uploads.
  3. C
    You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
  4. D
    All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

Correct Answer:
C

Question #22
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
  1. A
    Data Switch
  2. B
    Entry Tracking Variable
  3. C
    Timer Event
  4. D
    Stage Gate
  5. E
    Conditional Branchlet

Correct Answer:
B

Question #23
Which coding practice should you use when coding responsive design email messages?
  1. A
    Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
  2. B
    Use background images freely; they will just not display if not supported on some platforms.
  3. C
    Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
  4. D
    Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

Correct Answer:
A
Reference -
https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations
(slide 24)

Question #24
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with
Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
  1. A
    Because the final purchase was made by a visit directly to the webpage, the purchase is considered a web transaction and no email attribution is registered.
  2. B
    The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
  3. C
    The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
  4. D
    The purchase transaction is attributed to both email campaigns.

Correct Answer:
C

Question #25
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
  1. A
    Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
  2. B
    Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
  3. C
    Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
  4. D
    Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam

Correct Answer:
D

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