Microsoft MB-260 Exam Practice Questions (P. 5)
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Question #21
You work for a company that sells pet accessories. Your company sends personalized emails based on the customer’s country and level of interest in cats and dogs.
You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.
You need to recommend the measure that the marketing team should use to build the segment.
Which output from the interests enrichment should you recommend?
You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.
You need to recommend the measure that the marketing team should use to build the segment.
Which output from the interests enrichment should you recommend?
- AInterest affinity score
- BInterest share of voice score
- CInterest share of voice country demographic segment
- DInterest affinity level
Correct Answer:
C
C
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Question #22
Online orders are ingested into Microsoft Dynamics 365 Customer Insights through real-time data ingestion. Departments like customer service can see the orders directly in the Dynamics 365 Customer Insights timeline when it is added to the contact from in Dynamics 365. A service representative notices an error with the total order amount that is measured in Dynamics 365 Customer Insights. While today’s online orders are visible in the timeline, the amount fails to update.
The representative needs you to explain why this is happening.
What reason should you provide?
The representative needs you to explain why this is happening.
What reason should you provide?
- AReal-time ingested data has been ignored through a filter when defining the measurement
- BReal-time ingested data only has limited information and may include attributes like order value
- CReal-time ingested data first needs to be refreshed before the measures are updated
- DReal-time ingested activities show up in the timeline but are excluded from measure calculations
Correct Answer:
D
D
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Question #23
A company operates mainly in the business-to-business (B2B) space. You are implementing Microsoft Dynamics 365 Customer Insights.
You need to ensure that Dynamics 365 Customer Insights can handle the company’s B2B scenarios and data.
What should you take into consideration when setting up business accounts versus individual consumers?
You need to ensure that Dynamics 365 Customer Insights can handle the company’s B2B scenarios and data.
What should you take into consideration when setting up business accounts versus individual consumers?
- AThe out-of-the-box product recommendation prediction model is available for business accounts.
- BSome enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
- CAccount hierarchies can only be used with segments and measures.
- DBusiness accounts and individual consumers share the same Dynamics 365 Customer Insights environment.
Correct Answer:
B
B
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Question #24
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Microsoft Dynamics 365 Customer Insights.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Dynamics 365 Customer Insights to be ready for unification.
Solution: Transform the first row to be used as headers, define column types to be the appropriate field types and name the query. Select Next and your data is now ready for unification.
Does this meet the goal?
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Microsoft Dynamics 365 Customer Insights.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Dynamics 365 Customer Insights to be ready for unification.
Solution: Transform the first row to be used as headers, define column types to be the appropriate field types and name the query. Select Next and your data is now ready for unification.
Does this meet the goal?
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Question #25
DRAG DROP
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An organization uses Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You add an eCommerce Contacts data source to Dynamics 365 Customer Insights. The table contains the Contact's date of birth (DOB).
You need to add an Age column, so that it is available in Dynamics 365 Customer Insights.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
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An organization uses Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You add an eCommerce Contacts data source to Dynamics 365 Customer Insights. The table contains the Contact's date of birth (DOB).
You need to add an Age column, so that it is available in Dynamics 365 Customer Insights.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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