IIBA IIBA-CBDA Exam Practice Questions (P. 2)

An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend. Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company’s value proposition.
The team has leveraged the following model to facilitate this discussion?

Insights based on the data collected indicate that a multi-national company could increase its sales of a mature product by reducing its price by 20% which would result in increased revenues of 2% over a 6-month period. The team recommends this as an appropriate goal for its organization.
This is considered a good goal because:

As the team discusses how to utilize the results of their data analysis to put forth a business recommendation, an analyst on the team voices concern over the current organizational culture presenting a roadblock to their ability to influence business decision making.
Which of the following would be a justifiable concern at this stage of the team’s efforts?

The outcome from an analytics initiative has resulted in key stakeholders wanting to move forward with a project to redesign the company’s website. The business analyst has called a meeting to work on drafting a plan to assess the level of effort required to complete this work. Many of the invited participants redesigned the website before and were invited so they could provide estimates using their knowledge and experience from the past.
The business analyst is using which method to estimate this work?

The results for a certification exam were revealed in percentage and percentile. The results for one of the attendees was: 75%, 90th percentile.
What is the value in sharing the percentile score?