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Google search-advertising Exam Practice Questions (P. 3)

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Question #11
You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?
  1. A
    You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
  2. B
    You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
  3. C
    You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
  4. D
    You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor

Correct Answer:
B

Question #12
You are a Google AdWords professional explaining how your client should create a budget for their
Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the
Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation.
Which of the following is the best description how Google AdWords determines ad ranks in search pages?
  1. A
    Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
  2. B
    Google AdWords will divide the Ad Rank of the average bid of all ads competing youre your keywords by your Quality Score, then round off to the nearest cent.
  3. C
    Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
  4. D
    Google AdWords considers whoever bids the highest for a keyword and then that person moves to the

Correct Answer:
C

Question #13
You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the
Google Network?
  1. A
    The ad must be prepaid for thirty days.
  2. B
    The ad must meet the partner requirements.
  3. C
    The ad must be opted into the Google Network.
  4. D
    The ad must be reviewed and approved.

Correct Answer:
A

Question #14
Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually.
What's the best way for Jerry to edit the entire destination domain for his company?
  1. A
    Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
  2. B
    Jerry can do this through Google AdWords editor and the Campaign Manager.
  3. C
    Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
  4. D
    Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the

Correct Answer:
D

Question #15
Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
  1. A
    Top exit pages report
  2. B
    Site overlay report
  3. C
    Top landing pages report
  4. D
    Funnel visualization report

Correct Answer:
D

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