Nest 0 Cart
Nest Account
Popular Exams
All Categories...
Nest
Nest 0
Contact
Log In / Sign Up
Copyright 2024 © store. All rights reserved.
Home Google individual-qualification

Google individual-qualification Exam Practice Questions (P. 1)

  • Full Access (332 questions)
  • Six months of Premium Access
  • Access to one million comments
  • Seamless ChatGPT Integration
  • Ability to download PDF files
  • Anki Flashcard files for revision
  • No Captcha & No AdSense
  • Advanced Exam Configuration
Get Contributor Access
Question #1
Digital analytics is:
  1. A
    the analysis of quantitative data from your business
  2. B
    a process of continual improvement of the online experience
  3. C
    the analysis of qualitative data from your business
  4. D
    the analysis of data from your business and the competition
  5. E
    all of these answers are correct

Correct Answer:
E

Question #2
Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below.
"Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.
  1. A
    numeric, continual change, customers, audience
  2. B
    quantitative, continual improvement, customers, outcomes
  3. C
    numeric, continual improvement, customers, audience
  4. D
    quantitative, continual change, customers, outcomes

Correct Answer:
B

Question #3
What is the first step of analytics planning?
  1. A
    Document your technical infrastructure
  2. B
    Implement Google Analytics
  3. C
    Create your implementation plan
  4. D
    Define your overall measurement plan and business objectives

Correct Answer:
D

Question #4
Which of the following should be the first step you complete during the analytics planning process?
  1. A
    Implement Google Analytics
  2. B
    Create your implementation plan
  3. C
    Define your overall measurement plan and business objectives
  4. D
    Maintain and refine your plans
  5. E
    Document your technical infrastructure

Correct Answer:
C

Question #5
What is the order of steps when defining a measurement plan?
  1. A
    Business objectives > key actions > KPIs
  2. B
    KPIs > key actions > business objectives
  3. C
    Key actions > KPIs > business objectives
  4. D
    Business objectives > KPIs > key actions

Correct Answer:
A

Question #6
To track website behavior data with Google Analytics, which steps will you need to complete?
  1. A
    Install Google Analytics software on your desktop
  2. B
    Create an Analytics account
  3. C
    Add the Analytics tracking code to each page of your site
  4. D
    Download the Analytics app

Correct Answer:
BC

Question #7
Its important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
  1. A
    collecting user information for sales teams to connect with potential leads
  2. B
    selling products or services
  3. C
    encourage engagement and frequent visitation
  4. D
    all these options are equally relevant as business objectives for content publishers

Correct Answer:
C

Question #8
The demographics and interest category information in Google Analytics comes from:
  1. A
    the DoubleClick third-party cookie
  2. B
    Google Tag Manager
  3. C
    survey data filled out by users
  4. D
    Information that you upload from your CRM
  5. E
    The AdWords first-party cookie

Correct Answer:
A

Question #9
When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?
  1. A
    when encrypted
  2. B
    in custom campaigns only
  3. C
    never

Correct Answer:
C

Question #10
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  1. A
    Google Analytics does not keep track of sessions by default
  2. B
    The visitor’s session expires after 5 minutes of inactivity
  3. C
    The visitor’s session expires once the visitor has exited your site
  4. D
    The visitor’s session expires after 30 minutes of inactivity

Correct Answer:
D

Next Questions

All Pages