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Adobe AD7-E601 Exam Practice Questions (P. 2)

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Question #6
After successfully ingesting profile data from a CRM system into AEP, a user creates a segment using profile attributes from the same uploaded data. The Segment UI shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)
  1. A
    Disable and re-enable the dataset for profile
  2. B
    Use on-demand evaluation
  3. C
    Wait for the next scheduled evaluation
  4. D
    Change the primary identifier of the dataset

Correct Answer:
BC

Question #7
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders
The retailer uses the following tools to market to customers:
• Email
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?
  1. A
    1. Import customer data into the profile
    2. Set up Adobe Analytics as a source
    3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
    4. Send the segment of Abandon customers to Campaign and Target
  2. B
    1. Import customer data into the profile
    2. Set up Adobe Analytics as a source
    3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
    4. Send the segment of Abandon customers to Campaign and Target
  3. C
    1. Import customer data into the profile
    2. Set up Order Processing System detailing orders
    3. Use segmentation to find customers who have visited a product page and added to cart but did not order
    4. Send the segment of Abandon customers to Campaign and Target

Correct Answer:
A

Question #8
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign.
How should an engineer create the segment?
  1. A
    Page Visited = Facebook Landing Page

    THEN -
    Checkout = True
  2. B
    Events within 2 hours -
    Page Visited = Facebook Landing Page
    Checkout = True
  3. C
    Page Visited = Facebook Landing Page
    Checkout = True
  4. D
    Events within 2 hours -
    Page Visited = Facebook Landing Page

    THEN -
    Checkout = True

Correct Answer:
D

Question #9
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1 -

Email: [email protected] -

Phone: 555 124 1234 -

First Name: Mary -

Last Name: Jones -

Create Date: 2//2/2012 -

Customer 2 -

Email: [email protected] -

Phone: 555 124 1234 -

First Name: Mary -

Last Name: J -

Create Date: 2//2/2021 -
What will the destination file look like?
  1. A
    Email, Phone, First Name, Last Name, Create Date
    [email protected], 555 124 1234, Mary, Jones, 2//2/2012
    [email protected], 555 124 1234, Mary, J, 2//2/2021
  2. B
    Email, Phone, First Name, Last Name, Create Date
    [email protected], 555 124 1234, Mary, J, 2//2/2021
  3. C
    Email, Phone, First Name, Last Name, Create Date
    [email protected], 555 124 1234, Mary, Jones, 2//2/2012

Correct Answer:
C

Question #10
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
• companyEmail: [email protected]
• fName: Celeste
• lName: Brown-Smith
• officePhone: 555-555-7787
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Manager
Data From Web Form Submitted:
• companyEmail: [email protected]
• fName: Celeste
• lName: Brown-Smith
• officePhone: 555-555-7700
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Director
Assume deduplication by the composite key companyEmail + lName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
  1. A
    companyEmail, mobilePhone, lname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager, 555-555-7787
  2. B
    companyEmail, mobilePhone, lname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700
  3. C
    companyEmail, mobilePhone, lname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager, 555-555-7787

Correct Answer:
B

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